Is Google Analytics free and what is Analytics used for? Many businesses advertisings their business or making use of Google Ads, makes use Analytics in other to get reports on the performance of their brands or services. In the meantime, Google Analytics is actually a web analytics tool or services provided or created by Google in other to help users generate reports on the performances of the website and also track website traffic. Moreover, Google Analytics is one of the products of the Google Marketing Platform.
Furthermore, Google Analytics can be used to track and report the performances of your business ad on Google, and also your Website. However, the free web analytic services as of 2019 were the number one most widely used web analytics services on the internet. G Analytics makes use of powerful tools known as the SDK to gather usage data across various devices. That includes iOS and Android apps also commonly referred to as G Analytics for Mobile apps. Keep in mind, the services can be obstructed with the use of browsers, firewalls, and browser extensions.
Feature of Integration on the G Analytics
First of all, Google Analytics mostly used in tracking down the performance or activity of your website based on the session duration, bounce rate, page per session, and others. However, there are certain features or Google Marketing Platform products provided. In which you can integrate which allows you to perform certain activities of the product. This includes:
- Google Ada integration
- AdSense Integration
- Search Ads 360
- Google Ad Manager reporting
- Search Console Integration
- Display & Video 360 reporting and remarketing integration and lots more.
Also, some of the tools provided or used to track website activity include Data Import, Reporting toll URL builder, and others. However, the following tools and integration provide you a free platform. Where you can analyze the data of your business or website in other to make a smarter decision of marketing.
Step of Google Analytics Sign in – Get Started with Analytics for Free
In general, the most important aspect of Google Analytics is that it provided you with in-depth. Also, helps you understand your site better with static reports from various devices. Where you can view the performance of your marketing, content, products, website, and lots more. However, you just need a Gmail account to sign in.
- Go to the web site www.google.com/analytics
- Then you can create a free account or sign in to Analytics.
- Afterward, you need to set up a property which represent your website or app in your analytics account.
- Next, you also need to set up a reporting view on your website o app.
- Afterward, you can follow the on-screen instruction in other to add the tracking code to your website.
In summary, you also need to configure your account, properties, and other requirements needed. For example, you need to link your Google ads and Analytics account. So as to share information and develop a more comprehensive understanding based on how your website or marketing best drives traffic or result.