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What are facebook insights? If you are a business person or if you are making use of Facebook for professional reasons then you should know of this amazing facebook feature. If you are an entrepreneur and you are not using Facebook to push or market your business and products then you are missing on a whole lot.

Facebook Insights - All You Need to Know

Facebook is not called the biggest social media platform for no just reason. This social media platform can be used to do just anything. You can use it to communicate with friends and family easily. You can also make voice and video calls. Another added benefit to making use of Facebook for private use is that you can easily make friends from anywhere in the world.

Facebook is not called the biggest social media platform for no just reason. This social media platform can be used to do just anything. You can use it to communicate with friends and family easily. You can also make voice and video calls. Another added benefit to making use of Facebook for private use is that you can easily make friends from anywhere in the world.

While others are simply socializing on facebook other persons are using it for marketing and business purposes. Every business company and brand out there is now making use of facebook business features to digitally market their business. This is where the facebook insights feature comes into play.

What Is Facebook Insights

If you are following me closely on this article from the onset you can clearly see that I was trying to establish the different reasons people make use of facebook. I later talked about the business aspect. Well that is where this article will be centered on. The facebook insights are one of the various tools available to all facebook users. It is in fact one of the best and powerful tools for those persons using the platform for business and marketing. The facebook insights tool is specifically for these persons who want to track their interactions with their audiences on facebook. This feature gives you a better understanding of your targeted audience on your page and other business platforms in general on facebook.

Benefits and Uses of Facebook Insights

This facebook feature can be used for a lot of things. But it is not meant for those using it to connect with friends and family only. It is meant for those using the platform for professional use. With this feature you get a better understanding of your target audience. This is because the more customer insights or understanding you have the better you are equipped to deliver more goods to them. With it you can also create more awareness for your brand. Insights focus mainly on trends on your current and potential customers across the facebook platform and also look at interactions your page has with customers like comments, shares and likes.

How to Access Facebook Insights

Accessing the facebook insights platform is easy. Since you can only access this feature via the facebook page, you need a facebook page to successfully access this feature. On your facebook page you will find the insights tab in-between the notifications and publishing tools tabs. That’s all you need to successfully access facebook insights feature.

Note that pages labeled as community pages do not have insights. That’s all on the facebook insights for now.