What do you know of Facebook ads? Here is a Facebook advert guide? Talking about Facebook ads. This is an exceptional platform, but do you know that a lot of small businesses and brand find it so very intimidating? You don’t have to blame them. I remember the very first time as a beginner when I looked at the power editor. And I begin to wonder what the heck I have gotten myself into. I did give up at first, the more research I did, the more I felt overwhelmed by the Facebook platform. There were so many, and many options to choose from. I was able to manage to get the hang of it. Now after managing some couple of hundred campaigns on Facebook adverts over the past three years, here I am so ready to teach you.

Facebook Advert Guide - Facebook Ads Manager

Facebook ads do have a lot of options but once you are familiar with the Facebook platform they don’t seem quite overwhelming.in this Facebook adverts guide for beginners I will show you everything you need to know in other to have an incredible first campaign. Why do will really need Facebook advert? I tell you that there are a lot of reasons to invest both time and money into Facebook advert. And all those option that Facebook offer, while overwhelming, also offer immense customization and creative control over your ads.

Facebook ads are as well connected to Instagram ads. You can do both in a single campaign, connecting you to the audience on both platforms. since the biggest goal of the Facebook ads is to put your content in front of people without you waiting for them to come to find you, this is a very good advantage. While some people are worried about the cost of the Facebook ads, you don’t need to worry about it because is still very pretty affordable compared to some alternatives, including Google ad words. This is particular very true when your ad campaigns are given a high relevance score, that mean Facebook believe your ad is a good fit for your target audience, and they we lower your CPC.

Creating high converting Facebook ads is very difficult as it may sounds. Because many brand and small business prefer Facebook ads manager to the more intricate power editor. I am going to use ads manager to create an ad process for this Facebook advert guide.

How to Use Ads Manager to Create an Ad

Develop your strategy first. As a beginner, before you get started looking at the Facebook ads manager; You must have some strategy put in place. And without this, you absolutely will get confused by all the options and you will end up creating an ad campaign that doesn’t target anyone useful just because you are creating an ad for any one in particular.

First on each of the campaign that you are going to create you need to ask yourself this

  • Who am I targeting?
  • How are they going to use the product?
  • What is the goal of the campaign?
  • Will they be a cold audience or a warm audience?
  • What product or service am I specifically promoting?

When you don’t have a strategy with a goal of what you want to accomplish you can’t be able to create strong ads. So you must develop your game plan first.

  • Choose your objective
  • Target your audience
  • Then choose where you wanted your ad to be displayed
  • Set your budget
  • Choose your ad format
  • Don’t forget the details
  • Monitor your ads carefully

 How to Create a Facebook Business Page

To set up a Facebook page for your business is very simple, and all you just have to do is to simply follow this step below.

  • First sign up to Facebook
  • Go to the facebook.com/business and click creates a page at the top right hand corner. You will be greeted with several business type options including local business or place, brand or product, and cause or community.
  • The select the type of business you are creating the Facebook page for
  • If your business type falls into more than one of the category options, then choose the one your customers are most likely to think of when they think about your business.
  • When you click on the business type, a box will be open to you asking for a few further details, like the name of your business, your address, and your page category.
  • Add pictures
  • Explore your new page
  • Then create your username
  • And complete your about section
  • Create your fist post
  • And then start to engage

How to Advertise On Facebook Business Page

Do you want to know on how you can advertise your business on your Facebook business page? to advertise your product on Facebook business page is very easy.

  • For you to promote your page, when you go to your Facebook page, the first ad opportunity that you will see is to promote your page in the left sidebar where you see the number of like your page has
  • Boost post
  • Promote website
  • Choose your objective log into Facebook ads manager and select the campaigns tab, then create to get started with the new Facebook ad campaign
  • Name your campaign
  • Then set up your ad account
  • Now target your audience
  • And choose your Facebook ad placements
  • Set your budget and schedule
  • And create your ad

These are the simple ways that you can promote your business on Facebook. If you carry out the step and you still want to know more, then all you just have to do, is to stay on these platform.