Have you heard about the Facebook ad library? It is quite unfortunate that a lot of Facebook users only use Facebook to chat, make video calls with friends and families without knowing about other features on the Facebook platform. Well, by now you should know that Facebook is now a great social media platform and it keeps rolling out new features on a daily basis. Facebook is a social media platform used by a lot of people across the globe. So, in this article, we’ll be telling you about the Facebook ad library and how it works.
What is Facebook Ad Library?
The Ad library is a place where you can search for ads that are running across Facebook apps and devices. As well as using it to get information about the ads you see. The ad library on Facebook was designed to give anyone and everyone access to advertising taking place on Facebook. This approach is to promote transparency in sharing as much information as possible. Furthermore, you have access to a collection of adverts running from across Facebook products, including Instagram. The ad library is Facebook’s most comprehensive ads transparency surface. Providing a few ads across its apps and services. Also, it helps make advertising transparent by giving people more information about the ads they see.
Additionally, access to the ad library report and the application programming interface is provided through the homepage. Besides, the ad library report provides an aggregated and comprehensive view of ads about social issues, politics, or elections in a given country. The ad library is available in all countries that require authorization to run ads about social issues, elections, or politics. The Facebook ad library is;
- Available to everyone: Everyone is able to view and search for ads in the ad library. However, if it includes certain types of content like gambling or alcohol, Facebook won’t show the ad creative to people who are underage.
- Searchable: Users are able to search for terms, names, or pages in the Facebook ad library. Common searches include the name of public figures and the name of the organization that pays for ads about social issues.
- Informative: The ad library contains multiple trackers, including the presidential, house of senate speaker trackers, and in the United States and the custom tracker made globally.
How Facebook Ad library works
Before this Facebook feature was introduced, accessing ad took a different form. This feature was only available to Facebook users. To discover which ads brands were running, you had to visit their page and go to transparency. This feature presents users with lots of information. You will see a summary that showed when a page was created. If the name of the page has been changed and when the change took place. And how many other pages were linked to the page you are viewing. With the introduction of a standalone Facebook ad library app, everyone can access all ads through this link. When you visit the Facebook ad library, access to the ads is provided in form of a search engine. Simply enter the name of the brand and you will be presented with all the pages that meet the text you have entered.
Do I Need A Facebook Account To Use The Facebook Ad Library?
Anyone can explore the Facebook ad library with or without a Facebook profile. You don’t necessarily need to create a Facebook account before you can explore this Facebook feature. But one thing you should know is that when you have a Facebook account, you will be able to make use of this feature to its full strength. To view report ads and view adult content both require you to have an account and are logged in. but without a Facebook account, you’ll only be able to scratch the surface o this feature.
Ad Library And Your Competition – Create More Competitive Ads and Campaigns
When it comes to creating more competitive ads on Facebook, ad library is a collection of information. Though, paid media is competitive and can be expensive. Nevertheless, it’s also necessary to reach your audiences as fast as possible to generate brands awareness, sales, leads and ultimately business growth. To distribute the most effective Facebook ads, you need insights to what your competitors are creating and running.
How To Search For Ads On The Ad Library
To search for ads on the ad library, follow the steps below;
- Visit the Facebook ad library page using the link above.
- At the top right corner, select the country of your choice.
- Click all ads above the search bar
- Enter the information you are looking for on the search field.
- A dropdown menu will show the results relating to what you’ve entered. Click on the results to see ads.
That’s all. Also, you can search for other keywords or ad such as issues, housing, electoral or political.